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Magnum Youth In Action (MYIA) program which is one of the many Magnum CSR programs whose objective is to encourage our Magnum Youths to plan and participate in CSR related activities to benefit the vulnerable members of the Community.

This year, MYIA and our Magnum Sports & Welfare Club are participating in The Truly Loving Company’s Promise Me Initiative 2012 - “Project W.A.T.T.S.” where the initials W.A.T.T.S. represent “Where Aid Turns To Sustainability”.

Project WATTS’s objective is to raise funds to provide the identified charity homes with “GREEN” electrical appliances by changing the high energy consumption electrical appliances to energy efficient electrical appliances, thereby reducing their high electrical bills and at the same time reduce global warming. The 2 beneficiaries for this campaign that MYIA and Magnum Sports & Welfare Club have pledged to fulfill are National Stroke Association of Malaysia, PJ Branch or “NASAM” and Hospis Malaysia.

NASAM is a non-profit organization established in 1996 which provides rehabilitation services to enable stroke survivors to return to as normal a life as possible within the limits of their disabilities and to promote the concept of stroke prevention by raising public awareness on the risk of stroke.

Hospis Malaysia is a charitable organization incorporated in 1991 which provides palliative care and medicine to anyone in Klang Valley who has life-limiting illness regardless of type. What palliative care and medicine does is to achieve the best possible quality of life for patients and their families by helping to reduce the severity of their physical, psychological, psychosocial and spiritual symptoms.

To fulfill the pledges, we would conduct 3 fundraising campaign as follows:

1) Magnum Community Support Program i.e. to place donation boxes at 308 Magnum agencies nationwide to raise funds for NASAM.

2) ‘Sponsor An Air-Cond’
Magnum invites YOU to help gather your friends/colleagues/relatives/companies, as a group or individually to sponsor one unit or more air-cond with HP inverter type. All contributions will go to NASAM and will be exempted from tax.

3) Magnum Charity Bowl (Coming Soon on 8 September 2012)
Meanwhile, Magnum is also organizing a Magnum Charity Bowl at Mid Valley Mall on 8 September 2012 to raise funds for NASAM and HOSPIS.

Fundraising activity 1: Magnum Community Support Program
From 19 July 2012 to 26 August 2012, the donation boxes are placed at 308 Magnum outlets nationwide to help raising funds for NASAM.

Fundraising activity 2: Magnum Charity Bowl

On 8 September 2012, MagnumCharity Bowl is ON @ Cosmic Bowl, 3rd floor, Mid Valley Megamall KL.